“Leith’s motto is Persevere - Demonstrating strength and dignity in the toughest of times. So, thats what we decided to call the collection and I wanted to bring out this feeling within each image and character we created - an acknowledgement to this amazing place, my beloved hometown and how I have seen it grow and evolve throughout my lifetime.” - Emma McPherson
Hair stylist / creative direction - Emma McPherson (SESH - Edinburgh)
Photographer - Chris Bulezuik