A new collection and campaign shot from world-renowned hair stylist and British Hairdressing Hall of Fame member, Darren Ambrose.

This collection was inspired by contemporary dance - creating movement in air with natural, unforced expression. A story of static and weightless movement, fresh summer pantones and consumer palettes with a contemporary vibe.

“What we loved about this story was what happens to the naked eye when looking at static images and then jumping and moving in shot caught on camera creates an anti-gravity movement and how the hair naturally moves and creates shapes, taking a consumer cut into a different world.”

Click on any image below to enlarge.